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Friday Stairs, a free coach-led stair workout that began in Tampa, is expanding to Miami Beach, Atlanta, Los Angeles and Nashville. The first three events have announced dates and venues; Nashville’s date and plans for Austin and Boston remain unsettled.
Friday Stairs, the free, coach-led stair workout that started in Tampa, is expanding to Miami Beach, Atlanta, Los Angeles and Nashville, bringing its group fitness format to four new U.S. cities. The first event is scheduled for Oct. 30 in Miami Beach; the company says Austin and Boston are also planned, but dates and locations are not yet set.
According to the announcement reported by Athletech News, the rollout begins at the Miami Beach Convention Center on Oct. 30. Atlanta is scheduled for Nov. 13 at Historic Fourth Ward Park, followed by an event at the Culver Steps in Culver City, California, on Dec. 11. A date for Nashville’s workout at Bicentennial Capitol Mall State Park has not been announced.
Friday Stairs describes the events as free, coach-led stair workouts supported by a DJ. The Tampa sessions are capped at 250 spots per week, the report says, and the company says those spots fill within minutes. It reports a weekly waitlist of nearly 400, compared with just over 300 in September. Its newsletter, The Monday Drop, which also serves as the sign-up channel, has more than 4,000 subscribers, according to the company.
The expansion will require local organizers: Friday Stairs is recruiting volunteer coaches and community leaders in the four announced markets. The company is also seeking brand partners for category-exclusive deals across multiple cities, Athletech News reported. The source does not provide details on the number of local volunteers needed or the terms of possible partnerships.
A Tampa Workout Tests New Markets
The rollout will test whether a low-cost, scheduled group workout that has attracted repeat demand in Tampa can draw participants in other cities. For people interested in fitness events, the announced dates offer new opportunities to join a coached workout without a ticket price, although capacity and registration details for each location were not included in the report.
The model also relies on more than a workout venue. The company says its events are built around coaching and community, and its expansion depends on finding local leaders and volunteer coaches. That means the launch’s reach may depend on whether Friday Stairs can recruit and organize those teams in each market. Its plans to seek brand partners suggest it is also exploring ways to support a wider operation, but no partnership deals or revenue projections were reported.
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How Tampa Built the Schedule
Friday Stairs co-founder Lev Ekster previously told Athletech News that Atlanta was set to be the next stop, with another major city still to be named. The new announcement adds Miami Beach, Los Angeles and Nashville to the rollout, while naming Austin and Boston as future destinations with details still pending.
The company distinguishes its format from a run club. Ekster described the difference as a structured, coach-led workout in a defined space, rather than participants exercising separately. The report says the sessions offer modifications and that participants in their 60s are common. Co-founder Jovany Ruiz said participants come for the social connection as well as exercise: “People aren’t just coming for a workout. They’re coming for each other.”
The report places the expansion amid broader interest in group endurance and fitness events, but those trends do not establish how Friday Stairs will perform in its new locations. Athletech News cited Strava’s 2025 data showing Gen Z race participation rose 28% in the 5K and 39% in the 10K; those figures describe race participation, not Friday Stairs attendance.
“People aren’t just coming for a workout. They’re coming for each other.”
— Jovany Ruiz, Friday Stairs co-founder, as quoted by Athletech News
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Dates and Local Capacity Remain Open
The report does not give a Nashville event date, or dates and venues for Austin and Boston. It also does not specify how registration will work in the new cities, how many spots each workout will offer, or whether the Tampa limit of 250 participants will apply elsewhere.
Friday Stairs’ waitlist, subscriber and social-view figures are company-reported. The report says the group draws more than 3 million organic social views a month, but does not define the measurement period behind that figure beyond a monthly rate or provide independent verification. It remains unclear how much demand in Tampa will translate into attendance in the new markets.
portable stair stepper for exercise
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Recruiting Before the First Events
The announced schedule begins with Miami Beach on Oct. 30, followed by Atlanta on Nov. 13 and Culver City on Dec. 11. Friday Stairs is recruiting local coaches and community leaders as it prepares those launches. Nashville’s date, along with Austin and Boston locations and schedules, is still to be announced.
Further details to watch include event registration, participant capacity, local staffing and any brand partnerships. The company has also floated possible ticketed competitions called “Friday Games” as a future revenue stream, but Athletech News reported that as an idea, not a confirmed event or launch plan.
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Key Questions
What is Friday Stairs?
Friday Stairs is a free, coach-led stair workout that began in Tampa. The format includes a DJ and group coaching, according to Athletech News.
Which cities are getting Friday Stairs events?
The announced expansion includes Miami Beach, Atlanta, Los Angeles and Nashville. Friday Stairs also plans to expand to Austin and Boston, where venues and dates are still being finalized.
When are the first three events?
The reported schedule lists Miami Beach for Oct. 30, Atlanta for Nov. 13 and Culver City, Los Angeles, for Dec. 11. The report does not specify the year in the event schedule.
Do participants need to pay?
The company describes Friday Stairs as a free workout. Registration procedures and capacity for the new-city events have not been reported.
What is still unknown about the expansion?
Nashville’s date and the venues and schedules for Austin and Boston are pending. Details about local event capacity, sign-up procedures and the company’s planned partnerships have also not been reported.
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